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Mother Dragon

News

Mother Dragon News

April 10, 2024

Hello. I hope you are all keeping well. I want to update you on what’s been happening for Mother Dragon the past few months as there are some really exciting things cooking.

Winner!

The first bit of new I want to share is that Mother Dragon won an award! I was thrilled to get the news that Mother Dragon won Best Maternity Clothing Provider in the EU Business News Irish Enterprise Awards 2024. It is so great to see Mother Dragon recognised and I can’t thank you enough for the support and kind wishes.

Sell/Donate to Mother Dragon

Thank you to everyone who has been in touch wanting to support Mother Dragon by either selling or donating your clothes. It highlights just how many clothes are already in the supply chain. For the time being, I won’t be taking on any new stock and I will let you know via Mother Dragon’s social media channels and updates here on the website as to when I’m back open for stock. Until then, be sure to familiarise yourself with Mother Dragon’s Preloved Definitions as these are used in the sell/donate process..

I have been blown away by the generosity of those wanting to donate their clothes to Mother Dragon. As a way to pay your kindness forward, when clothes are donated, Mother Dragon makes a donation to a charity of your choice. Earlier this year, I ran a flash sale on Instagram with €2 from every sale going to UNICEF’s Gaza appeal. Between the flash sale, some of you adding to Mother Dragon’s €2 donation and other donations of preloved maternity and breastfeeding clothes, €100 has been sent to Unicef’s Gaza appeal. It feels like a small gesture in comparison to what is going on in the world but an important gesture to make, so thank you.

If you follow Mother Dragon on social media you may have heard me speak about Mother Dragon’s Social Responsibility. This is something that will focus on donations to the store as well as Mother Dragon’s contribution to the community. I’m hoping to develop some key partnerships with services that support women so stayed tuned!

Pop-Up

Unfortunately I am not making an announcement about Mother Dragon’s first pop-up, not yet anyway, but it is in the works. The Baby Market in Dublin was a huge success and I appreciate every message I get asking ‘when can I come and visit a Mother Dragon store?’ I am currently exploring a number of pop-up locations so until then, remember Mother Dragon is open online seven days a week and you may see me at various markets throughout the year.

Mamas

Finally, and possibly the most important thing to discuss is you! If you are pregnant how are you feeling? Tell me when are you due and more importantly what are you wearing?

Jo @motherdragon.

TAGS:Irish Enterprise Awards 2024MamaSell/Donate
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Jo Leggiero

Hi, I’m Jo Leggiero, founder of Mother Dragon.

I'm an Australian/Italian and I've been calling Dublin home for the past fifteen years. I love fashion and the power it has to make you feel incredible. Give me lipstick, coffee, good food, time with my two little fire crackers, Lucille and Remy and time with my family and friends and you have me sorted. It has been such an incredible journey, like pregnancy, seeing Mother Dragon being born and I'm so glad you have come to visit.

Jo

@

Mother Dragon

MotherDragon.ie on Instagram

Mother Dragon is growing! 🎉♻️

Some of you may have already heard the news, but it’s time to make it official.

Mother Dragon has always been about helping women dress the body they have now, sustainably. Listening to your stories has shaped every step of the journey so far, and it’s those conversations that have inspired what comes next.

Alongside maternity and breastfeeding clothing, I’m now expanding into womenswear.

I want you to be able to wear what you like, when you like, whatever stage of life you’re in. More choice to find something you love that’s already in the supply chain, whether you’re pregnant, postpartum, breastfeeding or none of the above.

And I’m thrilled to be introducing a circular element to the shop, keeping quality preloved clothes in circulation so one woman’s much-loved piece can become another woman’s new favourite.

I’ve been working on this for a while and I’m very excited to finally share it with you 😊

Read more on the blog.

Jo
•
Follow
Mother Dragon is growing! 🎉♻️ Some of you may have already heard the news, but it’s time to make it official. Mother Dragon has always been about helping women dress the body they have now, sustainably. Listening to your stories has shaped every step of the journey so far, and it’s those conversations that have inspired what comes next. Alongside maternity and breastfeeding clothing, I’m now expanding into womenswear. I want you to be able to wear what you like, when you like, whatever stage of life you’re in. More choice to find something you love that’s already in the supply chain, whether you’re pregnant, postpartum, breastfeeding or none of the above. And I’m thrilled to be introducing a circular element to the shop, keeping quality preloved clothes in circulation so one woman’s much-loved piece can become another woman’s new favourite. I’ve been working on this for a while and I’m very excited to finally share it with you 😊 Read more on the blog. Jo
2 days ago
View on Instagram |
1/9
This Saturday!! 🎉

Come and visit me and many other amazing stalls at @beinspiredbypreloved Pre-Loved Market.

I’ll have a great selection of maternity and breastfeeding pieces and if you’re signed up to the newsletter, you’ll already know about Mother Dragon’s news. I’ll be adding WOMENSWEAR to the curated collection of preloved clothing and I can't wait to show you what's in store.

Come have a browse and find some fabulous preloved pieces.

📍 Sandymount Community Centre, Dublin 4
🗓️ Saturday 3rd October
⏰ 10am–4pm

Bring a friend, come say hi & have a browse! ♻️

#prelovedmarket #dublinmarket #prelovedfashion #dublinmums #feelgoodgettingdressed
This Saturday!! 🎉

Come and visit me and many other amazing stalls at @beinspiredbypreloved Pre-Loved Market.

I’ll have a great selection of maternity and breastfeeding pieces and if you’re signed up to the newsletter, you’ll already know about Mother Dragon’s news. I’ll be adding WOMENSWEAR to the curated collection of preloved clothing and I can't wait to show you what's in store.

Come have a browse and find some fabulous preloved pieces.

📍 Sandymount Community Centre, Dublin 4
🗓️ Saturday 3rd October
⏰ 10am–4pm

Bring a friend, come say hi & have a browse! ♻️

#prelovedmarket #dublinmarket #prelovedfashion #dublinmums #feelgoodgettingdressed
•
Follow
This Saturday!! 🎉 Come and visit me and many other amazing stalls at @beinspiredbypreloved Pre-Loved Market. I’ll have a great selection of maternity and breastfeeding pieces and if you’re signed up to the newsletter, you’ll already know about Mother Dragon’s news. I’ll be adding WOMENSWEAR to the curated collection of preloved clothing and I can't wait to show you what's in store. Come have a browse and find some fabulous preloved pieces. 📍 Sandymount Community Centre, Dublin 4 🗓️ Saturday 3rd October ⏰ 10am–4pm Bring a friend, come say hi & have a browse! ♻️ #prelovedmarket #dublinmarket #prelovedfashion #dublinmums #feelgoodgettingdressed
1 week ago
View on Instagram |
2/9
I'm so thrilled to share that for the second year in a row, Mother Dragon is a finalist for Best Sustainable Product/Service in the @mumsandtots awards! 

After winning last year, I’m thrilled to celebrate the community, Irish brands, and incredible women pushing for a more sustainable future. 

I'm in amazing company alongside @fauna.ie, @dlulukaloo, @ecokinly, and @reuzi.ie. Let’s support Irish businesses, head over to the link in my bio and get voting!

#mumsandtots #sustainableliving #irishmums #supportlocal #prelovedfashion
•
Follow
I'm so thrilled to share that for the second year in a row, Mother Dragon is a finalist for Best Sustainable Product/Service in the @mumsandtots awards! After winning last year, I’m thrilled to celebrate the community, Irish brands, and incredible women pushing for a more sustainable future. I'm in amazing company alongside @fauna.ie, @dlulukaloo, @ecokinly, and @reuzi.ie. Let’s support Irish businesses, head over to the link in my bio and get voting! #mumsandtots #sustainableliving #irishmums #supportlocal #prelovedfashion
2 weeks ago
View on Instagram |
3/9
Is this just another boring maternity top?

Well, that’s up to you.

I think maternity clothes sometimes get a bit of a hard wrap. Comfortable. Practical. Easy to wear. And then what?

Because clothes are just clothes until you do something with them. Your body. Your style. Your colours. Your accessories. That’s the interesting bit.

Maternity clothes don’t have to dictate your style. They just need to work with the body you have right now. And honestly, I think that’s the whole point.

So, what would you wear with this top? 

#irishmums #prelovedclothes #maternityoutfit #breastfeedingwardrobe
•
Follow
Is this just another boring maternity top? Well, that’s up to you. I think maternity clothes sometimes get a bit of a hard wrap. Comfortable. Practical. Easy to wear. And then what? Because clothes are just clothes until you do something with them. Your body. Your style. Your colours. Your accessories. That’s the interesting bit. Maternity clothes don’t have to dictate your style. They just need to work with the body you have right now. And honestly, I think that’s the whole point. So, what would you wear with this top? #irishmums #prelovedclothes #maternityoutfit #breastfeedingwardrobe
3 weeks ago
View on Instagram |
4/9
Hello, again! 🙋🏻‍♀️

I’ve been hiding a little bit lately. I’ve not quite found my rhythm since my fabulous summer holidays, and if I’m honest, social media hasn’t felt particularly appealing of late.

But sometimes you need a little break to remember the good bits and there are plenty.

So, hello again. Come and say hi.
Tell me what you’re wearing, what’s working in motherhood, what’s absolutely not, and everything in between.

Jo xo

#motherdragonIreland #motherhood #prelovedwardrobe
•
Follow
Hello, again! 🙋🏻‍♀️ I’ve been hiding a little bit lately. I’ve not quite found my rhythm since my fabulous summer holidays, and if I’m honest, social media hasn’t felt particularly appealing of late. But sometimes you need a little break to remember the good bits and there are plenty. So, hello again. Come and say hi. Tell me what you’re wearing, what’s working in motherhood, what’s absolutely not, and everything in between. Jo xo #motherdragonIreland #motherhood #prelovedwardrobe
1 month ago
View on Instagram |
5/9
One of my favourite pairs of jeans currently in the shop.

I love the shape of these River Island jeans. It's not trend-led or designed for just one season. It's the kind of jean that will stay relevant in a mama's wardrobe for years to come.

I know maternity clothes can feel like hard work  but your style doesn't disappear when you become pregnant. Your clothes should still feel like you. That's why I'm always drawn to pieces that are well made, comfortable and timeless, rather than simply designed to get you through nine months.

Pregnancy is just one chapter. Your wardrobe doesn't have to start from scratch because of it.

#motherdragonIreland #maternitywardrobe #pregnantfashion #prelovedclothing #irishmums
•
Follow
One of my favourite pairs of jeans currently in the shop. I love the shape of these River Island jeans. It's not trend-led or designed for just one season. It's the kind of jean that will stay relevant in a mama's wardrobe for years to come. I know maternity clothes can feel like hard work but your style doesn't disappear when you become pregnant. Your clothes should still feel like you. That's why I'm always drawn to pieces that are well made, comfortable and timeless, rather than simply designed to get you through nine months. Pregnancy is just one chapter. Your wardrobe doesn't have to start from scratch because of it. #motherdragonIreland #maternitywardrobe #pregnantfashion #prelovedclothing #irishmums
3 months ago
View on Instagram |
6/9
Can you guess which brand always seems to arrive in the shop looking top-notch? 

Even when I grade pieces from this brand as Good Condition (and you know how tough I am with my preloved conditions), I know they've often been worn well over 100 times and there's still plenty of life left in them.

Leave a comment and take a guess 👇🏼

#motherdragonIreland #maternitywardrobe #pregnancyoutfit
•
Follow
Can you guess which brand always seems to arrive in the shop looking top-notch? Even when I grade pieces from this brand as Good Condition (and you know how tough I am with my preloved conditions), I know they've often been worn well over 100 times and there's still plenty of life left in them. Leave a comment and take a guess 👇🏼 #motherdragonIreland #maternitywardrobe #pregnancyoutfit
3 months ago
View on Instagram |
7/9
I'll be taking a break over the summer so last orders: 12th of July. Any orders placed after this date will be posted from 14th August.

The shop will remain open, and I'll still be checking emails and social media occasionally 😜

It's going to be a huge second half of the year for Mother Dragon, with lots of exciting things planned! If you read the Summer Newsletter, you'll already know what's coming... 👀

In the meantime, I'll be sharing a few of my family adventures over on Mother Dragon's Instagram, so be prepared for 🥐🐔😎🥵🧀📚

#motherdrqgonireland #prelovedfashion #maternityclothes #summerbreak #familyadventures
•
Follow
I'll be taking a break over the summer so last orders: 12th of July. Any orders placed after this date will be posted from 14th August. The shop will remain open, and I'll still be checking emails and social media occasionally 😜 It's going to be a huge second half of the year for Mother Dragon, with lots of exciting things planned! If you read the Summer Newsletter, you'll already know what's coming... 👀 In the meantime, I'll be sharing a few of my family adventures over on Mother Dragon's Instagram, so be prepared for 🥐🐔😎🥵🧀📚 #motherdrqgonireland #prelovedfashion #maternityclothes #summerbreak #familyadventures
3 months ago
View on Instagram |
8/9
It's not a new conversation, but as preloved shopping becomes more popular, where do our values fit in?
I'd love to hear your thoughts. 

You can read my piece 'What running a preloved maternity store has taught me' at  www.motherdragon.ie/blog 

#motherdragronireland #prelovedshopping #consciousfashion #supportirishbusiness
•
Follow
It's not a new conversation, but as preloved shopping becomes more popular, where do our values fit in? I'd love to hear your thoughts. You can read my piece 'What running a preloved maternity store has taught me' at www.motherdragon.ie/blog #motherdragronireland #prelovedshopping #consciousfashion #supportirishbusiness
3 months ago
View on Instagram |
9/9
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